Privacy policy

Welcome to our website and thank you for your interest. The protection of your personal data is important to us. We therefore conduct our activities in accordance with the applicable legal provisions on the protection of personal data and data security. We would like to inform you below about which data from your visit is used for which purposes.

Controller for processing in accordance with the GDPR

The controller within the meaning of the General Data Protection Regulation and other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the:

Ifolor GmbH
Reichenaustraße 19 a
78467 Konstanz
https://www.ifolor.de/
dataprotection@ifolor.de

What is personal data?

The term "personal data" is defined in the Federal Data Protection Act and the EU GDPR. Accordingly, this is individual information about the personal or factual circumstances of an identified or identifiable natural person. This includes, for example, your civil name, your address, your telephone number or your date of birth. Find out more about what exactly data protection is here.

Scope of anonymous data collection and data processing

Unless otherwise stated in the following sections, no personal data is collected, processed or used when you use our websites. However, through the use of analysis and tracking tools, we obtain certain technical information based on the data transmitted by your browser (e.g. browser type/version, operating system used, websites visited on our site including length of visit, previously visited website). We only evaluate this information for statistical purposes.

Relevant legal bases for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a) EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b) GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 lit. c) GDPR serves as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d) GDPR serves as the legal basis.
If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 para. 1 lit. f) GDPR serves as the legal basis for the processing.

Use of cookies

The Internet pages of the Ifolor GmbH use cookies. Cookies are data that are stored by the Internet browser on the user's computer system. The cookies can be transmitted to a page when it is called up and thus enable the user to be identified. Cookies help to simplify the use of Internet pages for users.

It is possible to object to the setting of cookies at any time by changing the settings in your Internet browser. Cookies that have been set can be deleted. Please note that if you deactivate cookies , you may not be able to use all the functions of our website to their full extent. The user data collected in this way is pseudonymized by technical precautions. When accessing our website, users are informed by an info banner about the use of cookies for analysis purposes and referred to this privacy policy. In this context, there is also a reference to how the storage of cookies can be prevented in the browser settings. The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f) GDPR. The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a) GDPR if the user has given consent to this. To find out whether and to what extent cookies are used on our website, please refer to our cookie banner and our information in this privacy policy.

Creation of log files

Each time the website is accessed, Ifolor GmbH collects data and information through an automated system. This data is stored in the server log files. The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.The following data may be collected:(1) Information about the browser type and version used(2) The user's operating system(3) The user's internet service provider(4) The IP address of the user(5) Date and time of access(6) Websites from which the user's system accesses our website (referrer)(7) Websites that are accessed by the user's system via our website

Duration of storage of personal data

Personal data is stored for the duration of the respective statutory retention period. After this period has expired, the data is routinely deleted unless it is necessary for the initiation or fulfillment of a contract.

Possibilities for making contact

There is a contact form on the Ifolor GmbH website that can be used to contact us electronically. Alternatively, contact can be made via the e-mail address provided. If the data subject contacts the controller via one of these channels, the personal data transmitted by the data subject are automatically stored. The data is stored solely for the purposes of processing or contacting the data subject. The data will not be passed on to third parties. The legal basis for the processing of the data is Art. 6 para. 1 lit. a) GDPR if the user has given consent. The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f) GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) GDPR. The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

Newsletter & Selligent / Braze

If you subscribe to our company's newsletter, the data in the respective input mask will be transmitted to the controller. Subscription to our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no-one can register with other people's email addresses. When registering for the newsletter, the user's IP address and the date and time of registration are stored. This serves to prevent misuse of the services or the e-mail address of the person concerned. The data is not passed on to unauthorized third parties. However, data required for the purpose of sending the newsletter may be transmitted to corresponding service providers. There is also an exception if there is a legal obligation to pass on the data. The data is used exclusively for sending the newsletter. The subscription to the newsletter can be canceled by the data subject at any time. Consent to the storage of personal data can also be revoked at any time. There is a corresponding link for this purpose in every newsletter. The legal basis for the processing of data after the user has subscribed to the newsletter is the user's consent.

If you have subscribed to our newsletter, it will be sent via the technical service provider Selligent SA in Belgium (Selligent) or Braze Inc. in the USA (Braze), to whom we pass on the data you provided when registering for the newsletter. This transfer serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Selligent/Braze uses this information to send and statistically evaluate the newsletters on our behalf using pseudonymised data. You can unsubscribe from the newsletter at any time in writing or directly in the newsletter

We also use Selligent/Braze to send you other electronic messages/emails, e.g. for order confirmation. Accordingly, Selligent/Braze may receive your personal data within the scope of the order processing agreement we have with them. The data is stored there for the duration for which storage is otherwise lawful for the purposes set out in this privacy policy, i.e. in particular for contractual communication within the scope of existing contracts with you or for advertising communication

Selligent's applicable data protection provisions can be found at https://www.selligent.com/privacy-policy-europe/. More information about Braze can be found below.

Online Shop

We use your personal data to process your orders, payments, returns, complaints and product warranty claims, and to provide updates on order, production and delivery status. Depending on the payment method selected, we or the providers involved in processing the payment may carry out identity, address, authentication, security and risk checks, insofar as this is necessary for payment processing, fraud prevention, or compliance with legal and payment-method-specific requirements. Creditworthiness checks in connection with payment on invoice, credit or financing arrangements are carried out only if such a payment method is actually offered and selected by you. In that case, we will provide additional information about the provider involved and the specific processing of personal data.

Further information is provided in the section "Payment processing and payment service providers" of this privacy policy.

Image files, photo projects and production of photo products

When you upload photos, create a photo project, import images via our design software, our apps or the Web Editor, or place an order, we process the image files you provide together with the associated project, order and production data.

We process these data, insofar as necessary, to provide upload, import and design functions, to store and manage photo projects, to produce and deliver the photo products ordered, to ensure quality, to handle customer enquiries or complaints and, during the respective stated availability period, to enable subsequent production or repeat orders.

The data processed may include, in particular, image files, technical file information such as file format, resolution or creation date, project and layout data, product information, order number, production status, and the order and contact details required for production, delivery and customer service.

We do not sell image files or use them to create marketing profiles, for facial recognition, to identify individuals, for automated individual decision-making or to train artificial intelligence systems. Our processors and production partners are likewise not authorised to use image files for their own purposes or to train artificial intelligence systems.

If image optimisation is enabled, image files may be processed automatically and solely for production-related purposes to improve the printing or production result, for example with regard to technical or visual characteristics such as brightness, contrast, colour or resolution. This processing serves exclusively to design or produce the photo product ordered.

For guest orders and image files that are not permanently stored in a customer account or photo project, we automatically delete the image files uploaded for production no later than 40 days after the relevant point in time for the respective upload or order process. Depending on the order channel or function, the relevant point in time may, in particular, be the upload of the image files, submission of the order, completion of technical order processing or a comparable production-related point in time.

If you save image files or photo projects in a customer account, in the Web Editor or in design software, they remain available in accordance with the storage rules stated for the relevant function until they are deleted or the customer account is deleted.

If you request the deletion of image files that we still hold, we will delete them from our operational systems as quickly as possible after successfully verifying your identity, and in any event within 30 days, unless statutory retention obligations or overriding legitimate grounds prevent this. This applies irrespective of whether the general automatic deletion period for guest orders is still running.

Statutory retention obligations remain unaffected, particularly those relating to order, invoice, payment and accounting data. Such retention does not entail any further use of uploaded image files for other purposes.

For hosting and technical storage, we use Microsoft Azure in particular. Further information can be found in the section “Hosting (Microsoft Azure)”.

Depending on the product ordered, we may transmit the image files and order data required for production to external production partners. They process the data exclusively on our behalf, in accordance with our instructions and solely to produce the photo product ordered. Depending on the product, our external production partners include, in particular:

allcop Farbbild-Service GmbH & Co. KG, Kreuzhofstrasse 5, D-88161 Lindenberg im Allgäu, Germany, for certain printed photo products, such as Coasters, Key-Chains, HD-Metal Prints, Photo Displays, Wall Displays, Mousepads and Photo Tins;

artido GmbH, Mittelweg 13, D-93413 Cham, Germany, for printed photo textiles, such as cushions, bags, pouches and T-shirts;

Lindt & Sprüngli (Schweiz) AG, Seestrasse 204, CH-8802 Kilchberg, Switzerland, for photo calendars with chocolate.

Production partners receive only those image files and order data that are necessary to produce the particular product ordered.

Payment processing and payment service providers

This section describes payment processing via Worldline/Saferpay and the payment methods listed below. Separate information on any other payment methods offered continues to apply.

When you select one of the payment methods we offer during the ordering process, we and the parties involved in processing the payment process the personal data required to carry out that payment.

Depending on the payment method selected and the technical setup, this may include, in particular:

Identity and contact details, such as your name, billing and delivery addresses and email address;
Customer, order, invoice and product data;
The payment method selected, payment amount, currency, and date and time of payment;
Payment status and payment, authorisation and transaction references;
Information about refunds, disputes and chargebacks;
Technical and security-related data, such as your IP address and device, browser and log data;
For card payments, in particular, the card number or a token or alias representing it, expiry date, card type, card issuer, and authentication and authorisation data;
For digital wallets and Click to Pay, where applicable, payment profile identifiers, payment tokens and transaction-specific security information.

The data is processed, in particular, to perform the purchase contract and execute your chosen payment method, allocate and record payments, handle authorisation, clearing, settlement and payouts, process refunds, disputes and chargebacks, safeguard payment security, prevent fraud, and comply with legal, regulatory and payment-method-specific requirements. Without the necessary information, you may not be able to use the payment method you have selected.

The data categories described by Worldline include identification data, card and account data, amounts, currencies, dates and times, authorisation and transaction references, IP addresses and device information.

Legal bases for processing

Where processing is necessary to perform the purchase contract and execute the payment you have requested, it is based on Article 6(1)(b) of the General Data Protection Regulation (GDPR). Processing necessary to comply with our legal obligations, in particular tax and accounting obligations, is based on Article 6(1)(c) GDPR.

Processing necessary to prevent fraud and misuse, ensure payment security, or establish, exercise or defend legal claims is based on Article 6(1)(f) GDPR, insofar as it is not already necessary for contract performance or compliance with a legal obligation and your interests or fundamental rights and freedoms do not override those interests. Our legitimate interests are secure payment processing, protection against financial loss and the enforcement or defence of our rights.

Selecting a payment method does not constitute general consent to processing for unrelated purposes. Providers acting as controllers in their own right explain the legal bases for their own processing in their respective privacy notices.

Worldline and Saferpay

For the technical processing of payments, we use the Saferpay payment platform provided by:

Worldline Schweiz AG
Hardturmstrasse 201, CH-8005 Zürich, Switzerland

Depending on the payment method and technical integration, you enter your payment details directly into a payment interface provided by Worldline or the relevant payment method provider, or the necessary data is transmitted from our online shop to Worldline.

Where Worldline operates the Saferpay platform on our behalf, Worldline acts as our processor within the meaning of Article 28 GDPR. This includes, in particular, the technical receipt and encrypted transmission of payment requests, forwarding them to the relevant acquirer or payment method provider, the technical storage and documentation of transactions and, where used, the creation and management of card aliases or token references and the technical execution of security and risk rules configured by us.

The decision to authorise a payment is generally made by the card-issuing bank or the relevant payment method provider. Saferpay transmits the corresponding authorisation requests and responses.

Where Worldline acts as an acquirer in connection with card acceptance, it processes personal data as a controller in its own right. This applies, in particular, to authorisation handling, transaction processing and settlement, payouts, refunds and chargebacks, fraud prevention, risk management, payment security, and legal, regulatory and card-scheme-specific obligations. Within its own area of responsibility, Worldline may also process data for operational reporting and to analyse and improve its services.

Further information on Worldline's processing of personal data is available at:

https://worldline.com/content/dam/worldline/local/de-ch/documents/110078701-fs-privacy-notice-che-de-09-2023.pdf

Privacy enquiries concerning processing for which Worldline is itself responsible may be sent to dataprotection.switzerland@worldline.com or to the Worldline Data Protection Office, Hardturmstrasse 201, CH-8005 Zürich, Switzerland

Security, risk and fraud checks

To prevent fraud and misuse, we, Worldline, the card-issuing bank, card schemes and other payment service providers involved may automatically analyse payment, transaction, authentication, device and security data.

Depending on the outcome, a check may result, in particular, in additional authentication, for example using 3-D Secure, a manual review or a payment being declined. Worldline states in its privacy notice that it may use automated decision-making for fraud detection and monitoring, for example on the basis of the amount, origin or volume of transactions. Persons affected by a decision made by Worldline may contact Worldline directly to request human intervention, express their point of view and contest the decision.

Where we use the risk management functionality integrated into Saferpay, we determine the relevant rules and parameters. Worldline implements those rules technically on our behalf.

Decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you are subject to the requirements of Article 22 GDPR. To exercise the rights applicable to such a decision, you may contact the controller responsible for it; for processing for which we are responsible, please use our contact details below.

Providers involved, depending on the payment method

For card payments, the relevant card scheme and the card-issuing bank are generally involved in addition to Worldline. The card-issuing bank is identified on your card or in your contractual relationship with that bank and processes data in accordance with its own privacy information.

Depending on the payment method offered in the relevant shop and selected by you, the following parties may, in particular, be involved. The list does not mean that every payment method is available in every shop.

Visa

Visa Europe Limited

1 Sheldon Square, London W2 6TT, United Kingdom
and, depending on the processing:

Visa Inc.
900 Metro Center Boulevard, Foster City, CA 94404, USA

Privacy information:

https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung.html

Mastercard

Mastercard Europe S.A.

Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium

Privacy information:

https://www.mastercard.com/de/de/datenschutz.html

American Express

For American Express payments, the relevant card issuer and, depending on the acceptance arrangement, the following provider may be involved:

American Express Payments Europe, S.L. (Germany branch)
Güterplatz 1, 60327 Frankfurt am Main, Germany

For cards issued in Germany, the issuer may be American Express Europe S.A. (Germany branch), Güterplatz 1, 60327 Frankfurt am Main, Germany. For other cards, the responsible issuer is identified in the relevant card agreement.

Privacy information:

https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/

PayPal

PayPal (Europe) S.à r.l. et Cie, S.C.A.
22-24 Boulevard Royal, L-2449 Luxembourg, Luxembourg

Privacy information:

https://www.paypal.com/de/legalhub/paypal/privacy-full

Google Pay

For users in the European Economic Area and Switzerland, the Google privacy information generally identifies the following controller, subject to any service-specific provisions:

Google Ireland Limited
Gordon House, Barrow Street, Dublin 4, Ireland

Depending on the service and processing, Google LLC may also be involved:

Google LLC
1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Google Pay enables you to pay using a payment card stored with Google. Depending on the integration, card data or a payment token, together with the necessary transaction and authentication data, is used for processing. Google processes data relating to its own services in accordance with its privacy information.

Privacy information:

https://policies.google.com/privacy?hl=en

https://payments.google.com/payments/apis-secure/get_legal_document?ldl=en&ldt=privacynotice

Apple Pay

For users in the European Economic Area and Switzerland:

Apple Distribution International Limited
Hollyhill Industrial Estate, Hollyhill, Cork, Ireland

Depending on the processing, Apple Inc. may also be involved:

Apple Inc.
One Apple Park Way, Cupertino, CA 95014, USA

Apple Pay enables card payments using a digital wallet. The payment flow uses payment tokens and transaction-specific security information; your actual card number is not disclosed to us by Apple Pay. Apple's own processing is described in its privacy information.

Privacy information:

https://www.apple.com/legal/privacy/data/en/apple-pay/

https://www.apple.com/legal/privacy/en-ww/

Click to Pay

Click to Pay is a card-based checkout solution using a stored payment profile, not a separate card issuer. Depending on the card used and the integration, Visa and/or Mastercard and the card-issuing bank are involved. Contact details, card data or tokens, and transaction and authentication data may be processed.

For Visa Click to Pay:

Visa Europe Limited
1 Sheldon Square, London W2 6TT, United Kingdom

For Mastercard Click to Pay:

Mastercard Europe S.A.
Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium

Privacy information:

https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung.html

https://www.mastercard.com/global/click-to-pay/en-gb/privacy-notice.html

Transfers of personal data to third countries

In connection with payment processing, personal data may be processed in the European Economic Area (EEA) and transferred to recipients outside the EEA. Depending on the payment method, recipients may be based, in particular, in Belgium, Ireland and Luxembourg, Switzerland, the United Kingdom, the USA, and the country where the relevant card-issuing bank is based.

Worldline also states that, depending on the service, processing involving its group companies and service providers may take place in Australia, China, India, Brazil, Armenia and Morocco. Whether these countries are involved in a particular case depends on the selected payment method, card issuer, payment flow and service providers actually used.

For transfers for which we are responsible, we comply with Articles 44 et seq. GDPR. Transfers to Switzerland and the United Kingdom may be based on the applicable adequacy decisions of the European Commission under Article 45 GDPR. Where no applicable adequacy decision covers the recipient and the transfer, appropriate safeguards under Article 46 GDPR are required, in particular the European Commission's standard contractual clauses, supplemented by additional protective measures where necessary. The exceptions in Article 49 GDPR apply only where the conditions for the relevant exception are met.

Further information on transfers by providers acting as controllers in their own right is set out in their privacy notices. You may obtain information on the relevant safeguards and a copy of them from us or the responsible provider; information may be redacted where necessary to protect third-party rights.

Retention periods

We retain our order, invoice and payment data for as long as necessary to process orders, refunds and disputes, establish, exercise or defend legal claims, and comply with statutory retention obligations, in particular those relating to commercial, tax and accounting law. The general information on retention periods in this privacy policy also applies.

Worldline and the other payment service providers determine the retention periods for processing for which they are themselves responsible in accordance with their respective legal, regulatory and contractual obligations. Worldline states that transaction information may be retained for up to ten years after the date of the transaction.

A request for erasure or withdrawal of consent therefore does not always result in immediate deletion. Data may continue to be retained where this is necessary and legally permitted, in particular because of statutory retention requirements, security and fraud-prevention purposes, chargeback periods, or the establishment, exercise or defence of legal claims. Withdrawal of consent concerns only processing that is actually based on consent.

Your rights and contact details

Subject to the statutory conditions, you have the rights of access, rectification, erasure, restriction of processing and data portability under Articles 15 to 20 GDPR. Where processing is based on consent, you may withdraw that consent at any time with effect for the future, without affecting the lawfulness of processing before withdrawal. You also have the right to lodge a complaint with a competent data protection supervisory authority under Article 77 GDPR.

Where we process your personal data on the basis of Article 6(1)(f) GDPR, you may object at any time on grounds relating to your particular situation. We will then stop that processing unless we demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or the processing is necessary to establish, exercise or defend legal claims.

For questions concerning our own processing and processing that Worldline carries out on our behalf through Saferpay, please contact:

Ifolor GmbH
Data Protection
Reichenaustraße 19a
78467 Konstanz
Germany
E-mail: dataprotection@ifolor.de

Where Worldline or another payment service provider processes personal data as a controller in its own right, you may also exercise your rights directly against that provider. Contact details are available in the privacy notices linked above.

Registration on our website for orders, project reminders and sending promotions & discounts

Description, purpose and legal basis

If the data subject uses the option to register on the controller's website by providing personal data, the data in the respective input mask is transmitted to the controller. The data is stored exclusively for internal use by the controller. The data is deleted as soon as it is no longer required for the purpose for which it was collected. During registration, the user's IP address and the date and time of registration are stored. This serves to prevent misuse of the services. The registration of data is necessary for the provision of content or services. In addition, you will receive e-mails with reminders for started projects of a photo project in the Web Designer or Desktop Designer if you have not completed a started project (4 reminders within 90 days). The legal basis is therefore Art. 6 para. 1 lit. b) GDPR and Art. 6 para. 1 lit. f) GDPR. Our legitimate overriding interest is to fulfill our contractual and pre-contractual obligations in relation to our customers and interested parties and, in this context, to remind them of open projects so that started and processed projects are not deleted due to our retention periods and the data subjects have the opportunity to finalize progress in the project before the respective progress is lost due to the limited storage period. Registered persons have the option of having the stored data deleted or amended at any time. The data subject can obtain information about their stored personal data at any time.

As part of the registration process, you have the option of subscribing to a newsletter for promotions and discounts. If you have given your consent (incl. double opt-in procedure) by ticking the corresponding checkbox, you will receive emails from us as part of our email campaigns with promotions & discounts on various Ifolor products and services. The legal basis for emails with promotions & discounts is your consent (Art. 6 para. 1 lit. a) GDPR ).

Storage duration

The storage period for started projects is 90 days on the web.

Recipients & Transmissions

The newsletter service providers Selligent SA from Belgium (Selligent) and Braze Inc. from the USA (Braze) are used to send the emails. Further information about Selligent can be found in this privacy policy in the section ‘Newsletter & Selligent’ or in the section on ‘Braze’.

Revocation & objection

If your consent is the legal basis, you have the right to withdraw your consent at any time, see Art. 7 para. 3 sentence 1 GDPR. This can be done informally and without giving reasons and is effective for the future. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to withdrawal. Further information on this can be found above in our privacy policy under "Rights of data subjects".

In the event that the legal basis for the processing of your personal data is our overriding legitimate interest, you have the right to object to the processing of your personal data at any time in accordance with Art. 21 (1) GDPR. If you exercise your right, processing for this purpose will no longer take place.

Contractual or legal obligation

There is no legal obligation to provide the data. However, if you register and conclude a contract with us, we cannot fulfill our contractual obligations without the provision of certain personal data.

Further data protection information

The applicable data protection provisions of Selligent may be retrieved under https://www.selligent.com/privacy-policy-europe/.

Routine deletion and blocking of personal data

The controller processes and stores personal data of the data subject only for as long as is necessary to achieve the purpose of storage. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. As soon as the storage purpose no longer applies or a storage period prescribed by the aforementioned regulations expires, the personal data is routinely blocked or deleted.

Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

Right to information pursuant to Art. 15 GDPR

You can request confirmation from the controller as to whether personal data concerning you is being processed by us. If such processing is taking place, you can request the following information from the controller:

the purposes for which the personal data are processed;
the categories of personal data that are processed;
the recipients or categories of recipients to whom your personal data have been or will be disclosed;
the planned duration of the storage of your personal data or, if specific information on this is not possible, criteria for determining the storage period;
the existence of a right to rectification or erasure of your personal data, a right to restriction of processing by the controller or a right to object to such processing;
the existence of a right of appeal to a supervisory authority;
all available information about the origin of the data if the personal data is not collected from the data subject;
the existence of automated decision-making, including profiling in accordance with Art. 22 (1) and (4) GDPR and - at least in these cases - meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information about whether your personal data is transferred to a third country or to an international organization. In this context, you may request to be informed about the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

Right to rectification pursuant to Art. 16 GDPR

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete. The controller must make the correction without delay.

Right to erasure pursuant to Art. 17 GDPR

(1) You may request the controller to delete your personal data immediately and the controller is obliged to delete this data immediately if one of the following reasons applies:

The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
You revoke your consent on which the processing was based pursuant to Art. 6 para. 1 lit. a) or Art. 9 para. 2 lit. a) GDPR and there is no other legal basis for the processing.
You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR.
The personal data concerning you has been processed unlawfully.
The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
The personal data concerning you was collected in relation to information society services offered in accordance with Art. 8 para. 1 GDPR.

(2) If the controller has made your personal data public and is obliged to erase it pursuant to Art. 17 (1) GDPR, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

(3) The right to erasure does not exist if the processing is necessary

to exercise the right to freedom of expression and information;
for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
for reasons of public interest in the area of public health pursuant to Art. 9 para. 2 lit. h) and i) and Art. 9 para. 3 GDPR;
for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 GDPR, insofar as the right referred to in para. 1 is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
for the assertion, exercise or defense of legal claims.

Right to restriction of processing pursuant to Art. 18 GDPR

You may request the restriction of the processing of your personal data under the following conditions:

if you contest the accuracy of your personal data for a period enabling the controller to verify the accuracy of the personal data;
the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims, or
if you have objected to the processing pursuant to Art. 21 (1) GDPR and it is not yet certain whether the legitimate reasons of the controller outweigh your reasons.

If the processing of your personal data has been restricted, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State. If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

Right to information pursuant to Art. 19 GDPR

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right vis-à-vis the controller to be informed about these recipients.

Right to data portability pursuant to Art. 20 GDPR

You have the right to receive your personal data, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where

the processing is based on consent pursuant to Art. 6 para. 1 lit. a) GDPR or Art. 9 para. 2 lit. a) GDPR or on a contract pursuant to Art. 6 para. 1 lit. b) GDPR and
the processing is carried out by automated means. In exercising this right, you also have the right to have your personal data transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not be affected by this. The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Right to object pursuant to Art. 21 GDPR

You have the right to object, on grounds relating to your particular situation, at any time to processing of your personal data which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. The controller will no longer process your personal data unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such marketing; this also applies to profiling insofar as it is associated with such direct marketing. If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes. You have the option, in connection with the use of information society services - notwithstanding Directive 2002/58/EC - to exercise your right to object by means of automated procedures that use technical specifications.

Right to revoke the declaration of consent under data protection law pursuant to Art. 7 para. 3 GDPR

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

Right to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of your personal data infringes the GDPR. The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint, including the possibility of a judicial remedy pursuant to Art. 77 GDPR.

Automated decision in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

is necessary for the conclusion or performance of a contract between you and the controller,
is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a) or g) applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in a. and c., the data controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.

Integration of other third-party services and content

Description and purpose

Third-party content, such as videos, fonts or graphics from other websites, may be integrated into this online offering. This always presupposes that the providers of this content (hereinafter referred to as "third-party providers") are aware of the user's IP address. Without the IP address, they would not be able to send the content to the respective user's browser. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. However, we have no influence on whether the third-party providers store the IP address, e.g. for statistical purposes. Insofar as we are aware of this, we will inform users of this. We would like to provide and improve our online offering through these integrations.

Legal basis

The legal basis for the integration of other third-party services and content is Art. 6 para. 1 lit. f) GDPR. Our overriding legitimate interest lies in the intention to present our online presence accordingly and to provide user-friendly and economically efficient services on our part. Further information can be found in the respective data protection information of the providers.

Contractual or legal obligation to provide personal data

The provision of personal data is not required by law or contract and is not necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide this data may mean that you will not be able to use this function or will not be able to use it to its full extent.

Data transfer to third countries

The controller may transfer personal data to a third country. In principle, the controller can ensure an adequate level of protection for the processing operations by means of various appropriate safeguards . It is possible to transfer data on the basis of an adequacy decision, internal data protection regulations, approved codes of conduct, standard data protection clauses or an approved certification mechanism pursuant to Art. 46 para. 2 lit. a) - f) GDPR.

If the controller carries out a transfer to a third country on the legal basis of Art. 49 (1) (a) GDPR, you will be informed here about the possible risks of data transfer to a third country.

There is a risk that the third country receiving your personal data may not have an equivalent level of protection compared to the protection of personal data in the European Union. This may be the case, for example, if the EU Commission has not issued an adequacy decision for the respective third country or if certain agreements between the European Union and the respective third country are declared invalid. Specifically, there are risks in some third countries with regard to the effective protection of EU fundamental rights through the use of surveillance laws (e.g. USA). In such a case, it is the responsibility of the controller and the recipient to assess whether the rights of the data subjects in the third country enjoy an equivalent level of protection as in the Union and can also be effectively enforced.

However, the General Data Protection Regulation should not undermine the level of protection of natural persons ensured throughout the Union when personal data are transferred from the Union to controllers, processors or other recipients in third countries or to international organizations, including when personal data are onward transferred from a third country or an international organization to controllers or processors in the same or another third country or to the same or another international organization.

Sentry – Error and crash reporting in the Windows Designer

Description and purpose

We use Sentry in our ifolor Windows Designer to detect technical errors and application crashes, investigate their causes and improve the application’s stability and reliability. The provider is Functional Software, Inc., doing business as Sentry, 45 Fremont Street, 8th Floor, San Francisco, CA 94105, USA (“Sentry”).

Data processed

Information transmitted to Sentry for error diagnosis includes, in particular, error messages, information about the application’s execution when an error occurs (“stack traces”), the Windows Designer version, the Windows version and technical session information. Such technical information may also constitute personal data.

We use this information for technical error analysis and troubleshooting, not to create advertising profiles.

Legal basis and right to object

To the extent necessary for the technical error diagnosis described above, processing is based on Article 6(1)(f) GDPR. Our legitimate interest is to provide a functional, stable and reliable application.

Under Article 21(1) GDPR, you may object to this processing on grounds relating to your particular situation. Please use the contact details provided in this privacy policy.

Recipients and international transfers

Sentry acts as our data processor. Error events and session data are stored in our selected EU data region in Frankfurt am Main, Germany. This does not entirely exclude processing by the US-based provider or access from the United States, particularly in connection with support services.

Where no applicable adequacy decision exists, necessary transfers to third countries are protected by appropriate safeguards, particularly the European Commission’s standard contractual clauses. You may request information and a copy of the relevant safeguards using the contact details provided.

Retention

Error events and technical session data are retained for [insert confirmed Sentry retention period] and then deleted.

Further privacy information

Further information is available at https://sentry.io/privacy/ and in the data processing terms at https://sentry.io/legal/dpa/.

Usercentrics

Description and purpose

This website uses Usercentrics' cookie consent technology to obtain your consent to the storage of certain cookies on your device and to document and record this consent in accordance with data protection regulations. As soon as you enter this website, the following personal data is transferred to Usercentrics:

Your consent(s) or the withdrawal of your consent(s)
Your IP address
Information about your browser (http agent, http referrer),
Information about your end device
Time of your visit to the website

The following additional data will be added:

Opt-in and opt-out data
Referrer URL
User Agent
User settings
Consent ID and Consent Number
Information on whether implicit or explicit consent has been given
Time (date and time) of consent
Consent type
Template version
Banner language

Usercentrics also stores a cookie in your browser in order to be able to assign the consents you have given or revoke them. The data collected in this way will be stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

Legal basis

Usercentrics is used to obtain the legally required consent for the use of cookies. The legal basis for the processing of your personal data is Art. 6 para. 1 lit. c) GDPR.

Receiver

The recipient of your personal data is Usercentrics GmbH, Rosental 4, 80331 Munich, Germany.

Transfer to third countries

Your personal data will not be transferred to a third country. However, we are aware of our responsibility and regularly review the framework conditions and legal changes. In the event of a transfer to a third country, we will update this information as soon as possible.

Duration of data storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you assert your right to deletion within the meaning of Art. 17 para. 1 GDPR.

Contractual and legal obligation

Furthermore, the personal data that we are legally obliged to collect must be provided (or) the provision of this data is necessary to fulfill a legal obligation. The legal obligation is determined by Union law or the law of the Member States to which the controller is subject. In this case, the legal obligation arises from: Section 25 (1) TTDSG in conjunction with Art. 7 GDPR. Failure to provide the data would mean that this legal obligation cannot be fulfilled.

Further data protection information

Further information on the processing of your personal data can be found here:

www.usercentrics.com/de/datenschutzerklaerung/

Further functions of the website

Google APIs (in particular Google Photos)

On our websites and in our applications, you can use Google APIs, in particular Google Photos, to select images and import them into your ifolor project. If you use this function, you will be redirected to Google or connected to Google. The connection is only established after you have actively started the function and granted the relevant authorization to Google.

As part of this integration, we process the personal data and content that you make available to us via Google or release for import. This may include, in particular, selected photos and videos, technical information relating to the selected files (e.g. file format, resolution or creation date), basic information related to your Google account (e.g. e-mail address or profile name, where required for allocation), and technical log and authentication data. We process this data to provide the import and use function requested by you, to assign the selected content to your project, to technically perform the import, and to prevent abuse or disruptions.

The legal basis for the processing is Art. 6(1)(b) GDPR to the extent that the processing is necessary to provide the function requested by you. To the extent that individual processing steps are based on your consent, the legal basis is Art. 6(1)(a) GDPR. To the extent that we process technical log and security data to prevent abuse or ensure system security, the legal basis is Art. 6(1)(f) GDPR.

Use of this function is voluntary. We do not receive your Google password. Depending on the Google API used and the permissions you grant, data may also be processed by Google or within the Google group of companies. Processing in third countries, in particular in the United States, cannot be ruled out. Please note that Google’s privacy policy and terms of use also apply to Google’s processing of your data.

To the extent that imported content is stored in your ifolor project, we process it in accordance with the general provisions of this privacy policy regarding projects, orders and image files. You can manage or revoke any authorization granted to Google at any time in your Google account. Please note that revoking the Google connection stops future transfers, but does not automatically delete data already transferred to ifolor. The deletion of such data is governed by the general deletion rules in this privacy policy.

Google Ads, Conversion Linker & Conversion Tracking

Description and purpose

To draw attention to our services and products, we place Google Ads ads and use Google Conversion Tracking and the Google Conversion Linker as part of this. The conversion linker tracks conversion data when a user accesses a website via an ad. Google Ads is a service provided by Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). These ads are displayed after search queries on websites in the Google advertising network. We have the option of combining our ads with specific search terms. We also use Ads remarketing lists for search ads. This allows us to customize search ad campaigns for users who have previously visited our website. The services allow us to combine our ads with certain search terms or to place ads for previous visitors, e.g. advertising services that visitors have viewed on our website. An analysis of online user behavior is necessary for interest-based offers. Google uses cookies to carry out this analysis. When you click on an advertisement or visit our website, Google places a cookie on the user's computer. This information is used to target the visitor in a subsequent search query. Further information on the cookie technology used can also be found in Google's notes on website statistics and in the privacy policy. With the help of this technology, Google and we as a customer receive information that a user has clicked on an ad and has been redirected to our websites to contact us via the contact form. Google and we as the customer also receive information via Google forwarding numbers that a user has clicked on one of our telephone numbers on and contacted us by telephone. The information obtained in this way is used exclusively for statistical analysis to optimize advertising. We do not receive any information with which visitors can be personally identified. The statistics provided to us by Google include the total number of users who have clicked on one of our ads and, if applicable, whether they were redirected to a page on our website with a conversion tag. Based on these statistics, we can see which search terms were clicked on our ad particularly often and which ads lead to the user contacting us via the contact form or by telephone. With regard to telephone contact by interested parties or customers, the statistics provided by Google include the start time, the end time, the status (missed or received), the duration (seconds), the caller's area code, the telephone costs and the call type.

Legal basis

The legal basis for the processing of your personal data is consent (per service) pursuant to Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The data controller responsible for processing your information depends on your usual place of residence, unless otherwise stated in the privacy notice of a particular service:

Google Ireland Limited for users of Google services who have their habitual residence in the European Economic Area or Switzerland
Google LLC for users of Google services who have their habitual residence in the United Kingdom.

Transfer to third countries

It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Google LLC has a corresponding certification under the EU-US Data Privacy Framework, which is why a sectoral adequacy decision pursuant to Art. 45 GDPR exists.

Duration of data storage

They are stored for a period of 9 - 18 months. In addition, the data will be deleted if you assert your right to deletion and no retention periods prevent deletion.

Revocation

You have the right to withdraw your consent at any time, see Art. 7 para. 3 sentence 1 GDPR. This can be done informally and without giving reasons and takes effect for the future. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to withdrawal. Further information on this can be found above in our privacy policy under "Rights of data subjects".

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here: www.google.com/policies/privacy/

Google Enhanced Conversion

Description and purpose

On our website, we use the Google Enhanced Versions service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Enhanced Conversions is a function with which we can improve the accuracy of our conversion measurement and activate more powerful bids. It supplements the existing conversion tags by sending hashed first-party conversion data from the website to Google in a privacy-safe manner. The function uses a secure unidirectional hashing algorithm .

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Transfer to third countries

Duration of data storage

Revocation

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

Google Customer Match

We use Google Customer Match through Google Ads and Google Marketing Platform, in particular Display & Video 360, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, D04 E5W5, Ireland (“Google”). Customer Match enables us, through Google Ads and Display & Video 360, to reach existing customers and relevant audiences with interest- and audience-based advertising, or to exclude certain customer groups from individual advertising campaigns, on supported Google services and advertising inventory, in particular Google Search, Google Shopping, YouTube, Gmail and display inventory available for Customer Match in the relevant market.

If you have consented to the use of Google Customer Match or to personalised advertising, we may use customer data that you have provided to us or that has arisen in connection with your use of our services for matching with Google accounts. This includes, in particular, email address, telephone number, first and last name, address, country, postal code, customer number or other identifiers assigned by us, as well as information about orders and broad interests. Direct identifiers are normalised in accordance with Google’s specifications and converted into a string using the SHA-256 hashing method before being transferred to Google. Where we use country and postal code for matching, these may be transferred unhashed in accordance with Google’s specifications. Hashing does not mean that the data is anonymous, because Google can compare the hash values with data from Google accounts.

Google compares the hash values transmitted by us with the corresponding hash values of Google accounts. If there is a match, the relevant Google account may be added to a Customer Match audience. We may then use these audiences to personalise advertising, re-engage existing customers, reach similar or relevant audiences, exclude certain customer groups from campaigns, measure and optimise conversions, and perform audience analysis and market research.

In connection with the delivery, measurement and optimisation of advertising, Google and we may also process cookies, online identifiers and information about ad interactions, clicks, browsing and search behaviour, search terms, interests and usage information, provided that consent has been given for this or the processing is otherwise permitted.

For the personalisation of our advertising, we may assign customers to segments. We generally use only simple, non-sensitive criteria for this purpose, in particular language and region, e.g. country, region, canton, federal state, postal code area or language; purchase phase based on order date, e.g. new customers, active customers or inactive customers; order value or customer value in ranges, e.g. low, medium or high basket value; order frequency, e.g. one-time purchasers, repeat purchasers or regular customers; and broad product or category interests, e.g. interest in certain product groups or accessories, provided that these categories do not reveal special categories of personal data or other sensitive personal data.

We do not use special categories of personal data or other sensitive personal data for this purpose, in particular no data concerning health, political opinions, religious or philosophical beliefs, sex life or sexual orientation, ethnic origin, genetic or biometric data, trade union membership, criminal convictions, social assistance or similarly sensitive information. We do not carry out any credit checks, do not apply individual price increases, and do not make automated individual decisions that have legal effects concerning you or similarly significantly affect you.

Recipients of the data are Google Ireland Limited and, where applicable, other companies of the Google group, in particular Google LLC and Alphabet Inc., as well as subprocessors engaged by Google. Processing primarily takes place in the European Union. Transfers to countries outside Switzerland, the European Union or the European Economic Area and the United Kingdom, in particular to the USA, Singapore, Chile or Taiwan, cannot be excluded. According to Google, such transfers are based on appropriate safeguards, in particular adequacy decisions, certifications under the Data Privacy Framework, standard contractual clauses or comparable protection mechanisms.

According to Google, uploaded Customer Match files are processed to match customers to Google accounts and to check compliance with Google policies. Once the matching and compliance checks have been completed, Google states that the uploaded files are deleted. Customer Match list memberships may remain valid at Google for up to 540 days. We store and use Customer Match audiences only for as long as necessary for the purposes described above or until you withdraw your consent.

The use of Google Customer Match is based on your consent. Where the GDPR applies, the legal basis is Art. 6(1)(a) GDPR. Where information is stored on or accessed from your terminal device in connection with Google Customer Match, this is additionally based, where applicable, on your consent under the applicable rules on the protection of terminal equipment, in particular Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG).

You may withdraw your consent at any time with effect for the future via the cookie or privacy settings on our website. After withdrawal, we will take this into account in our consent management system and will no longer include your data in new Customer Match uploads. During the current technical transition phase, we generally update Customer Match lists manually every 30 days. Data records that have already been uploaded will therefore be removed from the relevant Customer Match lists, or will no longer be used for Google Customer Match, with the next regular list update or deletion upload, but no later than within 30 days after your withdrawal. Until this technical deletion has been implemented, it cannot be completely ruled out that you may still see advertising based on an existing Customer Match assignment.

Independently of this, you can also manage personalised advertising in Google’s ad settings. Further information on data processing by Google is available in Google’s Business Data Responsibility information, Google’s Cookie Policy and via Google’s privacy contact form:

https://business.safety.google/privacy/?hl=en-US
https://policies.google.com/technologies/cookies?hl=en-US
https://support.google.com/policies/troubleshooter/7575787?hl=en

Meta Customer List Custom Audiences (“Customer Match”) and Lookalike Audiences

Description and purpose

We use Meta’s “Customer List Custom Audiences” and “Lookalike Audiences” advertising features. Customer List Custom Audiences allow us to target people who have consented to this use of their personal data with advertising on Facebook and Instagram or to exclude them from certain advertising campaigns. This enables us to make our advertising more relevant and to avoid unnecessary advertising contacts.

To create a Custom Audience, we transfer selected contact and identification data, in particular your email address and/or telephone number, to Meta only where you have given the relevant consent in advance. Before the matching process, the data is converted into values that are not directly readable using a cryptographic hashing process.

Hashing does not anonymise the data; it only pseudonymises it. The hash values remain personal data because Meta can compare them with hashed identifiers associated with Meta accounts. Where a match is found, the relevant Meta account may be included in or excluded from the audience defined by us. Assigning an account to an audience also involves processing the information that the person concerned belongs to the relevant audience segment defined by us.

We may also use a Custom Audience as the source audience for a Lookalike Audience. Meta then automatically identifies additional people who, based on the characteristics and signals available to Meta, display similarities to the source audience. These people may subsequently be shown our advertising.

The creation and use of these audiences may involve automated analysis and profiling for advertising-selection purposes. However, it does not result in any decision by us based solely on automated processing that produces legal effects concerning you or similarly significantly affects you.

Legal basis

The processing is carried out exclusively on the basis of your consent pursuant to Article 6(1)(a) GDPR. The requirements of Article 7 GDPR also apply to the granting and withdrawal of consent.

Your consent covers the selection and transfer of the relevant data, its matching with Meta accounts, inclusion in or exclusion from a Custom Audience and, where we use this function, the use of the Custom Audience as the source audience for a Lookalike Audience.

Recipients

Recipients of your personal data may include Meta Platforms Ireland Limited, Meta Platforms, Inc., other companies affiliated with Meta and service providers used by Meta insofar as they provide Facebook, Instagram or the advertising, matching and audience functions used for this purpose.

Transfers of personal data to third countries

Meta may process personal data outside the European Union and the European Economic Area, in particular in the United States. A transfer of personal data to the United States therefore cannot be ruled out.

Where a transfer to Meta Platforms, Inc. is covered by a valid certification under the EU-U.S. Data Privacy Framework, we rely on the corresponding adequacy decision of the European Commission pursuant to Article 45 GDPR.

Where a transfer is not covered by an adequacy decision, it will take place only in compliance with the requirements of Articles 44 et seq. GDPR. This may include, in particular, standard contractual clauses adopted by the European Commission pursuant to Article 46(2)(c) GDPR and, where necessary, supplementary technical, contractual or organisational safeguards.

Retention period

We retain and update the selection and transfer lists compiled for matching purposes and the related audience assignments only for as long as they are required for the purposes described above or until you withdraw your consent.

Following a withdrawal, we will exclude your identifiers from future transfers and update or delete the relevant customer list or Custom Audience so that your identifiers are no longer used for this purpose.

This does not affect the continued retention of the same contact data for other purposes described in this Privacy Policy, in particular for the performance of a contract or compliance with statutory retention obligations. Any additional retention and deletion by Meta is governed by Meta’s Customer List Custom Audiences Terms and Privacy Policy.

Withdrawal of consent and voluntary provision

You may withdraw your consent at any time with effect for the future through the privacy or consent settings provided for this purpose. The withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

There is no legal or contractual requirement to provide your personal data for this purpose. Refusing or withdrawing your consent does not affect your use of our online shop or your ability to place orders with us.

Even after withdrawing your consent, you may still be shown advertising from ifolor where it is selected on the basis of other criteria and does not rely on the relevant customer list or audience assignment.

urther privacy information

Further information about Meta’s processing of your personal data is available in the Meta Privacy Policy and the Customer List Custom Audiences Terms.

The current certification status of Meta Platforms, Inc. under the EU-U.S. Data Privacy Framework can be viewed in the official Data Privacy Framework register. You can also manage your personalised advertising settings in your Meta account.

Sovendus

Description, purpose & basis

As a thank you for your orders, we provide you with access to vouchers and special offers for purchases and other services from other providers on the Internet via Sovendus, an offer from our partner Sovendus GmbH: For the selection of a voucher offer that is currently of interest to you, we transmit the hash value of your e-mail address and your IP address to Sovendus GmbH, c/o Design Offices Karlsruhe Bahnhofplatz, Bahnhofplatz 12, 76137 Karlsruhe (Sovendus) in pseudonymized and encrypted form (Art. 6 para.1 lit. f) GDPR).

The pseudonymized hash value of the e-mail address is used to take into account any objection to advertising by Sovendus (Art. 21 para. 3, Art. 6 para. 1 lit. c) GDPR). The IP address is used by Sovendus exclusively for data security purposes and is generally anonymized after seven days (Art. 6 (1) (f) GDPR). For billing purposes, we also transmit the pseudonymized order number, order value with currency, session ID, coupon code and timestamp to Sovendus (Art. 6 para. 1 lit. f) GDPR). If you are interested in a voucher offer from Sovendus, there is no advertising objection to your e-mail address and you click on the voucher banner displayed only in this case, we will transmit your title, name, zip code, country and your e-mail address to Sovendus in encrypted form to prepare the voucher (Art. 6 para. 1 lit. b, lit. f) GDPR).

Our predominantly legitimate interest lies in the creation of a sustainable positive customer experience and thus in the effective acquisition of new customers.

Receiver

The recipient of your personal data is Sovendus GmbH, Hermann-Veit-Straße 6, 76135 Karlsruhe, Germany.

Transfer to third countries

The processing of personal data takes place in Germany.

Duration of data storage

Contradiction

In the event that the legal basis for the processing of your personal data is Art. 6 para. 1 lit. f), you have the right to object to the processing of your personal data at any time in accordance with Art. 21 para. 1 GDPR. If you exercise your right, processing for this purpose will no longer take place.

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

For further information on the processing of your data by Sovendus, please refer to the online data protection information athttps://online.sovendus.com/online-datenschutzhinweise/

Online privacy policy - Sovendus."

Speed Kit

Description and purpose

On our website, we use the Speed Kit service from Baqend GmbH, Stresemannstr. 23, 22769 Hamburg, Germany, to reduce page load times. For this purpose, publicly visible data is delivered via the infrastructure of the Speed Kit provider. No personalized or personal content is transmitted or stored. IP addresses are anonymized immediately after transmission.

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. f) GDPR. Our predominantly legitimate interest lies in improving the presentation of our online presence.

Receiver

The recipient of your personal data is Baqend GmbH, Stresemannstr. 23, 22769 Hamburg.

Transfer to third countries

The personal data is processed in Germany.

Duration of data storage

Contradiction

In the event that the legal basis for the processing of your personal data is Art. 6 para. 1 lit. f) GDPR, you have the right to object to the processing of your personal data at any time in accordance with Art. 21 para. 1 GDPR. If you exercise your right, processing for this purpose will no longer take place.

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

Privacy | Speed Kit

SurveyPal

In order to better understand and address customer needs, we use the online survey tool of Surveypal Inc, Kauppakatu 3 B 25, 33200 Tampere, Finland ("Surveypal") as part of an order processing agreement. Finland is recognized by the EU as a country with an adequate level of data protection. This means that data is automatically collected and stored. Surveypal uses this data to create anonymized reports for us about the online survey. The use of our online surveys and the information provided therein is voluntary at all times.The applicable data protection provisions of Surveypal may be retrieved under https://surveypal.com/privacy-policy/.

Microsoft Ads

Description and purpose

On the website, we use technologies from Bing Ads (bingads.microsoft.com), which are provided and operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). Microsoft places a cookie on your device if you have reached our website via a Microsoft Bing ad. In this way, Microsoft Bing and the website operator can recognize that someone has clicked on an ad, has been redirected to our website and has reached a previously determined target page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then redirected to the conversion page. Microsoft collects, processes and uses information via the cookie, from which user profiles are created using pseudonyms. These user profiles are used to analyze visitor behavior and are used to display advertisements. No personal information about the identity of the user is processed.

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft") and stored there.

Transfer to third countries

It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Microsoft Corp. has a corresponding certification in accordance with the EU-US Data Privacy Framework, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists

Duration of data storage

The following table summarizes which personal data is processed and for how long. In addition, the data will be deleted if you assert your right to deletion and no retention periods prevent deletion.

Name	Storage duration	Memory type	Contents	Link
MUID	1 year	Cookie	Widely used by Microsoft as a unique user ID. The cookie enables user tracking by synchronizing the ID in many Microsoft domains.	More info...
_uetsid	30 minutes	Cookie	This cookie is used by Bing to collect anonymous information about how visitors use our website	More info...
_uetvid	approx. 16 hours	Cookie	This cookie is used by Bing to determine which ads are displayed that may be relevant to the end user visiting the website.	More info...

Revocation

You have the right to withdraw your consent at any time, see Art. 7 para. 3 sentence 1 GDPR. This can be done informally and without giving reasons and is effective for the future. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to withdrawal. Further information on this can be found above in our privacy policy under "Rights of data subjects".

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

https://privacy.microsoft.com/en-US/privacystatement

Microsoft Advertising Customer Match

We use “Customer Match” within Microsoft Advertising, a service provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (“Microsoft”). Customer Match enables us to use customers’ email addresses to create customer-list audiences and to reach them with targeted search and audience advertising, adapt advertising content or exclude specific customer groups from individual campaigns across supported parts of the Microsoft Advertising Network.

We use your email address for this purpose only if you have consented to Microsoft Customer Match or the corresponding personalised advertising. Before transmission, we normalise the email address and convert it into a SHA-256 hash. Hashing constitutes pseudonymisation rather than anonymisation because Microsoft can compare the hash with hashes or identifiers associated with Microsoft accounts. We do not transmit telephone numbers, names or postal codes for Microsoft Customer Match.

Microsoft attempts to match the transmitted hashes against account information held by Microsoft. Where a match is found, the relevant Microsoft account may be included in or excluded from an audience defined by us. We use these audiences to re-engage existing customers, adapt advertising messages and campaigns, exclude selected customer groups from campaigns, and evaluate and optimise the effectiveness of our advertising.

The recipient of the hashes is Microsoft Ireland Operations Limited. Microsoft Corporation, other Microsoft group companies and service providers may also process personal data in connection with the provision of the service. Microsoft processes the transmitted data in accordance with the applicable Microsoft Customer Match Terms, Microsoft Advertising Agreement and related Microsoft policies. Microsoft may also process data generated within Microsoft services and the Microsoft advertising platform under its own responsibility and in accordance with its privacy statement.

Processing may also take place outside the European Economic Area, in particular in the United States. Where the relevant country is not covered by an adequacy decision, transfers are based on appropriate safeguards, in particular the European Commission’s standard contractual clauses or other recognised transfer mechanisms.

We limit membership in our Microsoft Customer Match lists to a maximum of 390 days. Data is removed earlier where it is no longer required for the relevant advertising purposes or where you withdraw your consent. The underlying customer data in our own systems is retained in accordance with the other provisions of this Privacy Policy.

The legal basis for this processing is your consent under Article 6(1)(a) GDPR. Your consent is voluntary and may be withdrawn at any time with effect for the future through the consent or advertising settings provided for this purpose or by contacting us. Following withdrawal, we will prevent any further uploads and arrange for removal from the Customer Match lists managed by us without undue delay as part of the next list update. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

You may additionally manage personalised advertising settings through the Microsoft privacy dashboard. Microsoft account settings do not, however, replace withdrawal of your consent from us.

Further information about Microsoft’s processing of personal data is available in the Microsoft Privacy Statement.

YouTube

Description and purpose

We use the YouTube.com platform to post our own videos and make them publicly accessible. YouTube is a service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Some of our website pages contain links or connections to the YouTube service. In general, we are not responsible for the content of linked websites. However, if you follow a link to YouTube, we would like to point out that YouTube stores the data of its users (e.g. personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes. We also directly integrate videos stored on YouTube on some of our websites. During this integration, content from the YouTube website is displayed in parts of a browser window. However, the YouTube videos are only called up by clicking on them separately. This technique is also known as "framing". When you call up a (sub)page of our website on which YouTube videos are integrated in this form, a connection to the YouTube servers is established and the content is displayed on the website by notifying your browser.

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Transfer to third countries

It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Google LLC has a corresponding certification in accordance with the EU-US Data Privacy Framework, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists.

Duration of data storage

Revocation

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

https://policies.google.com/privacy

Trusted Shops Trustbadge®

Description and purpose

The Trustbadge® plug-in or widget from Trusted Shops is used on our website. Trusted Shops is operated by Trusted Shops GmbH, Colonius Carré, Subbelrather Straße 15c, 50823 Cologne. Through the Trusted Shops Trustbadge® plug-in or widget, we present you with a summary of our current profile at Trusted Shops directly on our website. In this way, you can see on our website how other users rate us and what position we have on Trusted Shops. This integration enables you to find our profile immediately so that you can also obtain further information about us and rate us. The purpose of processing the data is to integrate a summary of our Trusted Shops profile on our website, in particular the presentation of our Trusted Shops seal of approval and any reviews we may have collected. The plug-in or widget from Trusted Shops is integrated on our website via an interface ("API") to Trusted Shops using Javascript. In particular, the Trustbadge also sets cookies. When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the amount of data transferred, the date and time of the call and the requesting provider (access data) and documents the call. This access data is not analyzed. Further personal data will only be transferred to Trusted Shops if you have consented to this, have decided to use Trusted Shops products after completing an order or have already registered to use them. In this case, the contractual agreement concluded between you and Trusted Shops applies . We do not collect any data ourselves if you view the trust badge.

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Trusted Shops GmbH, Colonius Carré, Subbelrather Straße 15c, 50823 Cologne.

Transfer to third countries

With regard to the transfer of personal data to third countries, Trusted Shops provides the following information:

"Trusted Shops uses hosting and infrastructure service providers. It also uses services from Amazon Web Services (AWS). AWS is based in the USA. However, Trusted Shops and AWS have agreed on Germany as the server and thus processing location. As a result, Art. 44 et seq. of the GDPR on the transfer of personal data to a third country is not applicable. The ECJ ruling Schrems II therefore has no direct impact on processing.

Transmission to the United States can only occur in the following exceptional cases: To display the Trustbadge properly, AWS is used as a CDN provider. The processing required for this generally takes place on servers in the European Union, in particular in Germany. However, servers in third countries may also be used if the website is accessed from such a country.

In addition, when the website is accessed and the Trustbadge is displayed, a log file is written and stored on servers provided by AWS. In this case, processing also takes place within the European Union.

An appropriate level of data protection is also ensured by the conclusion of EU standard contractual clauses."

The source of this information and further information about Trusted Shops can be found here:

FAQ on data protection at Trusted Shops - eTrusted Help Center

In addition, Amazon Web Services Inc. has an EU-US Privacy Framework certification, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists.

Duration of data storage

According to Trusted Shops, the data is automatically overwritten no later than seven days after the end of your visit to the site (see https://business.trustedshops.de/impressum#a0_content).

Revocation

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here: https://shop.trustedshops.com/de/datenschutz

Meta pixel

Description and purpose

To recognize your user behavior, we use the so-called meta pixel from Meta Platforms Inc, 1 Hacker Way, Menlo Park, California 94025, USA. This is an analysis tool that can be used to measure the effectiveness of advertising. It is a code snippet for the website that can be used to measure, optimize and build target groups for advertising campaigns. Conversion measurement allows us to track across devices (including cell phones, tablets and desktop computers) what actions people take after seeing our Facebook ads. By creating a meta pixel and adding it to our pages where the conversions are made (e.g. the purchase confirmation page), we can identify which people are making conversions as a result of our Facebook ads. The pixel is used to further monitor the actions that people take after clicking on our ads. Here we can determine on which device our customers saw the ad and on which devices they ultimately carried out the conversion. According to Facebook, the data collected includes

HTTP header:

HTTP headers contain a range of information that is sent via a standard web protocol between any browser request and any server on the Internet. HTTP headers contain information such as IP addresses (which in Germany can only be evaluated at the general country level), information about the web browser, page location, document, URI reference and user agent of the web browser.

Pixel-specific data:

This includes the pixel ID and Facebook cookie data used to link events to a specific Facebook advertising account and associate them with a person known to Facebook.

Optional values:

Developers and marketers can optionally send additional information about the visit via standard and custom data events. Typical custom data events include information about whether a purchase was made on a page, the conversion value and much more. You can find more information about custom data events here. With your consent, we use the "visitor action pixel" of Meta Platforms Inc, 1 Hacker Way, Menlo Park, California 94025, USA or, if you are based in the EU, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, within our website. This conversion tool allows us to track your actions after you have seen or clicked on a Facebook ad. This is used to monitor and analyze the effectiveness of our Facebook ads for statistical and market research purposes. Although we can only recognize this data in anonymized form, this data is also stored and processed by Facebook. We do not know exactly what Facebook does with this data, but it can be assumed that Facebook can and will link this data to your Facebook account. Facebook can use this information for the purposes of advertising, market research and the needs-based design of Facebook pages. For this purpose, Facebook and its partners create usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. Cookies may also be stored on your PC for this purpose. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook's data protection information. The data may be merged with other Facebook services, such as Custom Audiences.

Extended adjustment

Advertisers can optionally enable the advanced meta pixel matching feature by sending encrypted information such as email address or phone number to Facebook. Advertisers can send one or more of the following identifiers for matching: Email address, phone number, first name, last name, city, state, zip code, date of birth or gender.

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Meta Platforms Inc (1 Hacker Way, Menlo Park, California 94025, USA) and Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).

Transfer to third countries

It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Meta Platforms Inc. has a corresponding certification under the EU-US Data Privacy Framework, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists.

Duration of data storage

Revocation

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here: https://www.facebook.com/about/privacy

You can find more information about the meta pixel here: https://de-de.facebook.com/business/help/742478679120153?id=1205376682832142

Google Maps

Description and purpose

This website uses Google Maps API from Google LLC. ( 1600 Amphitheatre Parkway Mountain View, CA 94043, USA) to visually display geographical information. When Google Maps is used, Google also collects, processes and uses data about the use of the Maps functions by visitors to the website.

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

Transfer to third countries

It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Google LLC has a corresponding certification in accordance with the EU-US Data Privacy Framework, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists.

Duration of data storage

Revocation

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

https://policies.google.com/privacy?hl=de&gl=del

Google Tag Manager

Description and purpose

We use Google Tag Manager (Google LLC. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. Google Tag Manager allows us to manage website tags via an interface and is a cookie-free domain that does not collect personal information, but can trigger other tags that collect data. Google pseudonymizes the data and the IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

Transfer to third countries

It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Google LLC has a corresponding certification in accordance with the EU-US Data Privacy Framework, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists.

Duration of data storage

Revocation

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

https://policies.google.com/privacy?hl=de&gl=de

Google Ads Remarketing

Description and purpose

We use the remarketing function within the Google Ads service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Our aim with the remarketing function is to be able to present users of our website with advertisements based on their interests on websites within the Google advertising network (in Google Search or on YouTube, so-called "Google Ads" or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers a user was interested in, in order to be able to display targeted advertising to users on other sites even after they have visited our website. This requires Google to store cookies on the end devices (e.g. cell phones) of users who visit certain Google services or websites in the Google Display Network. These cookies are used to record the visits of these users. The cookies are used to uniquely identify a web browser on a specific end device (e.g. cell phone) and not to identify a person.

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Google LLC, headquartered at 1600 Amphitheatre Parkway, Mountain View, California 94043 and Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Transfer to third countries

It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Google LLC has a corresponding certification in accordance with the EU-US Data Privacy Framework, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists.

Duration of data storage

Revocation

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

Google Analytics 4

Description and purpose

This website uses the service "Google Analytics 4", which is offered by Google LLC, to analyze website usage by users. The service uses "cookies" - text files that are stored on your end device. First-party cookies are used for this purpose. With a first-party cookie, the user can only be recognized by the page from which the cookie originates, not across multiple domains. The information collected by the cookies is usually sent to a Google server in the USA and stored there. If necessary, Google Analytics on this website is extended by the code "gat._anonymizeIp();" in order to ensure anonymized collection of IP addresses (so-called IP masking). Please also note the following information on the use of Google Analytics: The IP address of users is truncated within the member states of the EU and the European Economic Area. This shortening eliminates the personal reference of your IP address. For EU citizens, the IP address is also only used to derive location data and then deleted again. You also have the option of activating or deactivating the collection of detailed location and device data for individual regions (tracking settings). As part of the order processing agreement that the website operators have concluded with Google LLC, the latter uses the information collected to compile an analysis of website usage and website activity and provides services associated with internet usage.

Receiver

The recipient of your personal data is Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).

Disclosure abroad

The personal data is processed on a server in European Servers. It cannot currently be ruled out that personal data will be disclosed to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Google LLC has a corresponding certification according to the EU-US Data Privacy Framework. Ifolor AG has concluded standard contractual clauses with Google LLC for the disclosure of personal data to the USA.

Duration of data storage

Further data protection information

Further information on the processing of your personal data can be found here: https://support.google.com/analytics/answer/6004245?hl=de https://policies.google.com/privacy?hl=de&gl=de

Google Analytics 4 in the Windows Designer

Description and purpose

We also use Google Analytics 4 in our desktop application, the ifolor Windows Designer. This allows us to analyse how the application is used, which products attract interest and how users proceed through the cart, checkout and purchase process. These analyses help us improve the application and ordering process and understand how our services are used.

Data processed and transmission route

The Windows Designer first sends analytics data to the server-side tagging endpoint used by ifolor, gts.ifolor.net. The data is then forwarded to Google Analytics 4. Routing the data through this endpoint does not prevent its disclosure to Google.

The data transmitted includes, in particular, usage events and product, cart and checkout events. When a purchase is made, the customer’s hashed email address, order reference, order value and any voucher codes used are also transmitted.

Hashing transforms the email address into a string of characters. This does not make the data anonymous. In particular, the hash may enable matching with corresponding data held by Google and the association of usage and purchase events.

Legal basis and withdrawal

The processing described above takes place only with your prior consent under Article 6(1)(a) GDPR. This also covers the transmission and use of your hashed email address. Where information is stored on or accessed from your device, this also takes place on the basis of your consent under the applicable legal provisions, particularly Section 25(1) TDDDG in Germany.

You may withdraw your voluntary consent at any time with effect for the future under [insert exact menu path in the Windows Designer]. Withdrawal does not affect the lawfulness of processing carried out beforehand.

Additional information

The information in the main Google Analytics 4 section concerning recipients, international transfers, retention and further privacy information also applies. The consent and withdrawal described here relate to the desktop application.

Link to Microsoft Clarity

We link Google Analytics 4 to the "Microsoft Clarity" service in order to evaluate aggregated usage metrics from Google Analytics 4 within Clarity, thereby better identifying usage problems and optimising our offering. Data from Google Analytics 4 and Microsoft Clarity can be merged; processing is pseudonymised (e.g. via cookie/online identifiers) and is used exclusively for analysis and optimisation purposes. The link and evaluation only takes place if you have consented to the use of both services (via our consent tool).

Trustpilot - customer reviews, TrustBox and review invitations

We use Trustpilot to display customer reviews on our websites, obtain authentic feedback on our products and services, and improve our customer service and offerings. For this purpose, Trustpilot widgets or TrustBoxes may be embedded and customers may be invited to submit a review after a purchase.

Provider and contact

The provider is Trustpilot A/S, Pilestraede 58, 5th floor, DK-1112 Copenhagen K, Denmark. Data Protection Officer: privacy@trustpilot.com.

Purposes and how the service works

The processing is carried out to display and manage reviews, obtain feedback, optimise our offerings, provide customer support and perform analytics. A connection to Trustpilot may be established when a Trustpilot widget is loaded or clicked. Where we use the review invitation service, we transmit to Trustpilot the data required to send and match the invitation. If you create a Trustpilot account, publish a review or otherwise interact directly with the platform, further processing is governed by Trustpilot's terms. Published reviews and the associated Trustpilot profile may be publicly visible.

Data processed and technologies used

Trustpilot may use cookies, web beacons, tags, tracking pixels, local storage, scripts and device identifiers. The data processed may in particular include the IP address, approximate geographic location, browser information, device settings, time zone, cookie and device identifiers, usage and interaction data, and data you provide through forms or on the Trustpilot platform. Where review invitations are used, the data transmitted to Trustpilot may additionally include your name, email address, order or reference number and, where applicable, other data contained in the order confirmation.

Legal basis and withdrawal

Non-essential Trustpilot cookies and similar technologies are used only with your consent. The legal basis for processing personal data is Article 6(1)(a) GDPR; section 25(1) TDDDG additionally applies to storing information on or accessing information from your terminal device. You may withdraw your consent at any time with effect for the future through the cookie or privacy settings. Where we send a review invitation after a purchase, the processing required for this purpose is based, to the extent legally permissible, on Article 6(1)(f) GDPR. Our legitimate interest is quality assurance and obtaining authentic customer feedback. Where consent is required, Article 6(1)(a) GDPR is the legal basis.

Recipients, roles and international transfers

The recipient is Trustpilot A/S. When review invitations are sent, Trustpilot generally processes the data transmitted for this purpose as a processor on our behalf. Once you create a Trustpilot account, submit a review or use the platform directly, Trustpilot processes the relevant data for its own purposes as an independent controller. Primary processing takes place in the European Union. Trustpilot may also transfer data to recipients in other countries in compliance with applicable data protection requirements and appropriate safeguards.

Retention

The lifetime of cookies and similar technologies used on our website is shown in the cookie settings or in the service description available there. Account-related data held by Trustpilot is deleted or anonymised after the account is deleted, unless legal or other permissible retention grounds apply. Data processed by Trustpilot on our behalf for the review invitation service is returned, deleted or anonymised at the end of the agreed processing period or upon our earlier instruction, unless retention is required by law.

Further information

Further information is available in the Trustpilot Privacy Policy; Trustpilot Business Privacy Policy; Trustpilot Cookie Policy.

Mapp Intelligence

Description and purpose

On this website, we use the statistics program "Mapp Intelligence" from Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin. In the process, anonymous measurement values about the use of our online services are transmitted to us by your browser to improve quality and for the purpose of a user-friendly design. Webtrekk truncates the IP address immediately upon receipt and uses it on our behalf only for session detection, geolocalization and to defend against cyber attacks. When using Webtrekk, the following cookies are set, which have a shelf life as specified: Session cookie (for session recognition, lifespan: one session, i.e. until the browser is closed).

Legal basis

The legal basis for the processing of your personal data is Art. 6 para. 1 lit. a) GDPR.

Receiver

The recipient of your personal data is Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin.

Transfer to third countries

The personal data is processed in Germany. No data is transferred to third countries.

Duration of data storage

The data is stored for the following duration:

Session cookie: For one session
Long-term cookie: 6 months
Opt-out cookie in the event of an objection in the case of tracking: at least 60 months

Possibility of revocation

Contractual and legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here: https://www.webtrekk.com/de/datenschutz/

Microsoft Clarity

Description and purpose

We use "Microsoft Clarity", a service for analysing the use of our website. This service records interactions (e.g. clicks, scrolls, mouse movements), technical events (e.g. error and performance information) and information about the display of the page in order to create heat maps and session replays and to improve user-friendliness and our offerings (analysis and optimisation). Content in recordings can be masked/suppressed by Clarity or by our configuration. The data is collected using cookies and similar technologies. The legal basis (where applicable) is your consent in accordance with Art. 6(1)(a) GDPR, which you can revoke at any time via our consent tool.

Data collected

This list contains all (personal) data collected by or through the use of this service.

IP address
Date and time of visit
Unique user ID
Session ID
User behaviour
Interaction data
Mouse movements
Clicks
Scrolling activity

Recipient

The recipient of the data is Microsoft (Microsoft Ireland Operations Limited One, Microsoft Place, South County Business Park, Leopardstown, Dublin 18 D18 P521, Ireland and, depending on the constellation, affiliated companies such as Microsoft Corporation). Clarity is operated by Microsoft as a (joint) controller; further details can be found in the Microsoft notices.

Below you will find the email address of the data protection officer of the processing company.

https://www.microsoft.com/en-GB/concern/privacy

Disclosure abroad / transfer to third countries

Clarity data is processed in the Microsoft Azure cloud. For customers in the EU, the contractual relationship is with Microsoft Ireland Operations Limited (MIOL); standard contractual clauses (SCCs) exist between MIOL and Microsoft Corporation (USA) for intra-group transfers. A transfer to the USA cannot therefore be ruled out.

Duration of data storage

Clarity typically stores recording data for 30 days; heat map data and click/aggregation data are typically retained for up to 13 months (marked/favoured sessions also for up to 13 months).

Link to Google Analytics 4

If you have consented to the use of Google Analytics 4 and Microsoft Clarity, we can link the two services so that Clarity can retrieve data from Google Analytics 4 and display it in the Clarity interface. Clarity and Google Analytics data can be combined; processing is pseudonymised and carried out exclusively for analysis and optimisation purposes.

Further data protection information / opt-out

Further information on data processing by Microsoft can be found in the Microsoft Privacy Statement. You are also required to inform users that Clarity uses cookies; you can control consent via our consent tool (revocation possible at any time).

Customer Relationship Management (CRM)

Description and purpose

The data is collected, stored and, if necessary, passed on by us to the extent necessary to enable the administration of customer data, which also records the movement of goods. The collection, storage and forwarding is therefore carried out for the purpose of fulfilling a contract with the data subject and/or for the purpose of pre-contractual measures at the request of the data subject. Failure to provide this data may mean that goods and/or services cannot be delivered or cannot be delivered promptly.

Legal basis

The legal basis is Art. 6 para. 1 lit. b) GDPR and Art. 6 para. 1 lit. f) GDPR. The overriding legitimate interest is to make contact with interested customers and to offer corresponding services in connection with the ordering of photos.

Receiver

The recipient of your personal data is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

country transfer

The personal data is processed on a server in Europe. It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Microsoft Corporation has a corresponding certification in accordance with the EU-US Data Privacy Framework, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists.

Duration of data storage

With regard to the duration of the processing of personal data, we refer to Microsoft's privacy policy.

Opt-Out:

https://account.microsoft.com/privacy/ad-settings/signedout?ru=https:%2F%2Faccount.microsoft.com%2Fprivacy%2Fad-settings

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

https://privacy.microsoft.com/de-de/privacystatement

Enterprise Resource Planning (ERP)

Description and purpose

The data is processed by us to the extent necessary to enable the management of customer data, including the recording of goods movements. The processing of personal data serves the purpose of fulfilling a contract with the data subject or the purpose of pre-contractual measures at the request of the data subject. Failure to provide this data may mean that goods and/or services cannot be delivered or cannot be delivered promptly.

Legal basis

The legal basis is Art. 6 para. 1 lit. b) GDPR and Art. 6 para. 1 lit. f) GDPR. The overriding legitimate interest is to plan and manage our company's resources in order to enable effective resource planning.

Receiver

The recipient is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Transfer to the third country

The personal data is processed on a server in the Netherlands. It cannot currently be ruled out that personal data will be transferred to the United States of America. An adequacy decision (EU-US Data Privacy Framework) has been in place for the USA since July 10, 2023. Microsoft Corporation has a corresponding certification in accordance with the EU-US Data Privacy Framework, which is why a sectoral adequacy decision within the meaning of Art. 45 GDPR exists.

Duration of data storage

With regard to the duration of the processing of personal data, we refer to Microsoft's privacy policy.

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further data protection information

Further information on the processing of your personal data can be found here:

https://privacy.microsoft.com/de-de/privacystatement

Hosting (Microsoft Azure)

Description and

The operator of this website uses the functions of Microsoft Azure. In this context, our website and our ecommerce store are hosted in the Azure data center on European servers. The customer login and uploaded photos are also stored on Azure. The processing of personal data serves the purpose of fulfilling a contract with the data subject or for the purpose of pre-contractual measures at the request of the data subject. Failure to provide this data may mean that goods and/or services cannot be delivered or cannot be delivered promptly.

The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Azure offers a so-called globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our services is routed via the Azure network. Microsoft Azure is therefore able to analyze the data traffic between you and our services, for example to detect and ward off attacks on our services. Azure Front Door may also store cookies on your end device for optimization and analysis purposes. In addition, Azure offers us the option of dynamically adapting content in the services.

Legal basis

The legal basis is Art. 6 para. 1 lit. b) GDPR and Art. 6 para. 1 lit. f) GDPR. The overriding legitimate interest is to manage projects of interested parties and customers and, in this context, to enable the processing and ordering of various products and services.

The recipient is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Transfer to the country

Duration of data storage

With regard to the duration of the processing of personal data, we refer to Microsoft's privacy policy.

Contractual or legal obligation

There is no contractual or legal obligation to provide the data.

Further protection information

Further information on the processing of your personal data can be found here:

https://privacy.microsoft.com/de-de/privacystatement

Braze

Service Description

This is a service for cross-channel campaign management. We use Braze to design personalised customer experiences across web, email, and app. This includes promotional emails/newsletters (e.g. offers, updates) as well as transactional emails such as order/shipping confirmations, invoice dispatch, and payment reminders. Additionally, we utilise web push/in-browser messages and analyse interactions (e.g. page views, clicks, conversions) for real-time campaign management. Technically, cookies, web SDKs, and local storage may be used for these purposes.

Recipient

The recipient of your personal data is Braze, Inc., 330 W 34th St, 18th Floor, New York, NY 10001, USA.

Legal Basis

The legal basis for sending promotional emails and newsletters is your consent pursuant to Art. 6(1)(a) GDPR, which is obtained via a double opt-in process. For the processing of transactional emails and the provision of the service, the legal basis is Art. 6(1)(b) GDPR (performance of a contract) as well as our legitimate interest pursuant to Art. 6(1)(f) GDPR in security, troubleshooting, and efficient customer communication.

Purposes of Data Processing and Collected Data

Processing is carried out for the purpose of providing services, marketing, analysis, fraud protection, and compliance with legal obligations. The following categories of data are collected: first and last name, email address, address, telephone number, IP address, device and operating system information, location information, usage data (e.g. pages viewed, search history), and the date and time of interactions.

Transfer to Third Countries

Personal data is transferred to the USA. Braze, Inc. is certified under the Swiss-U.S. Data Privacy Framework (or the EU-U.S. DPF respectively). This certification confirms that Braze ensures an adequate level of data protection that complies with European standards. The transfer is also subject to appropriate safeguards pursuant to Art. 46 GDPR.

Duration of Data Storage

Data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Deletion takes place as soon as the processing purposes cease to apply and no legal retention obligations prevent deletion.

Right to Object and Withdraw Consent

TYou have the right to withdraw any consent given at any time with effect for the future. Furthermore, pursuant to Art. 21(1) GDPR, you have the right to object to processing based on legitimate interests. In the event of a withdrawal of consent or a justified objection, your data will no longer be processed for these purposes.

Contractual and Legal Obligation

There is no contractual or legal obligation to provide the data. However, without the provision of certain data (such as your email address), the corresponding services (e.g. newsletters or shipping confirmations) cannot be provided.

Further Data Protection Information

Further information on the processing of your personal data and the provider's cookie policy can be found at:

https://www.braze.com/company/legal/privacy

https://www.braze.com/company/legal/cookies/

Data recipient

If this is permitted or required by law or if you have given your consent, we will also share your personal data with other recipients who provide services for us. We limit the disclosure of your personal data to what is necessary. In some cases, our service providers receive your personal data as processors and are then strictly bound by our instructions when handling your personal data (data processing agreement pursuant to Art. 28 GDPR). In some cases, the recipients act independently with your data that we transfer to them. The following categories of service providers/recipients may receive your data:

Service provider in the field of applications to support the selection of applicants
Service provider for development work, including programming, development, maintenance and support of software applications
Service provider for postal services
External legal advice
Marketing agencies/ website support
Other IT service providers (e.g. system houses)
Other services and tools

The service providers commissioned by us must meet strict confidentiality requirements. They are only given the necessary access to your data in order to fulfill the assigned tasks.

In the event of suspicion of a criminal offense, data may be passed on to law enforcement authorities.

Security

We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress. In addition, we ensure data protection on an ongoing basis by constantly auditing and optimizing our data protection organization.

Conclusion

Ifolor GmbH reserves all rights to make changes and updates to this privacy policy.

As of 08.10.2026